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Is Web Analytics Hurting Paid Search?
It’s becoming apparent that the emergence of Web Analytics with regard to SEM is revealing many more wounds than band-aids these days. I see a continuous trend where the marriage of Paid Search and...
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Classifying PPC Marketing? Is It An Art Or A Science? Part Deux
In my second and final installment of “Classifying PPC Marketing? Is It An Art Or A Science?”, I will dig a little deeper into the “weeds” of PPC Geekdom to try and identify which tactics and...
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Should PPC Advertisers Monetize Twitter Followers As A Viable Conversion Event?
In the PPC world, many of us are eager to monetize anything that has to do with either the possibility of a conversion and/or persuasion points leading up to a conversion, where it all leads back to...
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